TRADE CARDS

Trade Card of Edme Gersaint, Jeweller, A La Pagode; 1740	Trade Card of Francois Tiron, Goldsmith and Jeweller, A La Pomme d'Or; Circa 1725	Trade Card of De Hansy, Bookseller, A Saint Nicolas; 1720-1750

This year sees the culmination of a three year research project, funded by the Leverhulme Trust and a collaboration with the University of Warwick, to catalogue our important collection of 18th-century trade cards. These humble documents, regarded as paper ephemera, which were produced by shop keepers, craftsmen and tradesmen to advertise their shops and wares, give an astonishingly detailed glimpse into the consumer world of the 1700s. The project has inspired some of our exhibitions for the season. "All that Glitters: Shopping and advertising in 18th-century Paris" sets the trade cards in context and gives a sense of what luxury shopping was like, whether looking for dress accessories, paper products, the latest gourmet delicacy or furniture.

To access the Trade Cards Online please Click Here

To watch 'Trade Routes', a 4 minute video that takes you on a journey through Waddesdon Manor's unique collection of 18th century advertisements, trade cards, labels, entry tickets and posters from Paris and beyond please Click Here

For a free download of Real Player Click Here

For more information on The University of Warwick please visit: www2.warwick.ac.uk